CEO Dr Nigel Bradly talks business model shifts, environmental impact, and the benefit of hindsight to New Zealand’s National Business Review Journalist: Kate McVicar.
About five years ago, EnviroStrat wanted to create environmental change rather than wait for it to happen, and started to develop its own startup ventures. In 2021, Envirostrat launched its first venture, Greenwave, followed by Kinanomics, Save Our Scallops, and ORA Reefs.
The ventures are owned under the Regenerative Ocean Trust, which also receives philanthropic donations to help fund the projects. However, the intention is to grow the startups to a scale where they can be spun out into individual commercial ventures.
Bradly says EnviroStrat will maintain shareholdings in the new entities alongside the trust and other investors. Money that goes back into the trust from its shareholding will go toward future investments and provide long-term cashflow.
In this pay-to-view article in the NBR, Nigel reveals how the consultancy is profitable and has always worked at the intersection of finance and the environment, seeking to prove businesses can make money while also having positive environmental impact. “Those two aren’t mutually exclusive.”
