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In this series written for Pure Advantage, Fraser Stobie unlocks some new thinking about the world’s aquatic economy. In Blue is the new green, Fraser touches on what it means for the ocean economy to be blue; exploring definitions of the Blue Economy and highlighting in particular, the need for sustainable growth in our oceans to meet a variety of economic, social, cultural and environmental outcomes.

In The value proposition of the blue economy, Fraser explores how local communities can benefit from the Blue Economy and illustrates how alternate measures of success can change the way we generate greater value for people.