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Capability Statement – Coastal, Marine & Blue Economy

EnviroStrat is an internationally recognised thought leader, adviser and project developer in the coastal, marine and blue economy sector.

We work with clients in New Zealand and around the world to identify opportunities and develop marine and coastal projects that generate economic value and contribute positively to social, cultural and environmental well-being.

EnviroStrat is a trusted blue economy advisor and developer, taking an ‘assessment to investment’ approach that understands the roles of government, philanthropic and private entities.  We recognise that to create scalable, high quality, investable blue economy projects it is essential to develop innovative approaches to financing new initiatives.  That is why our impact investment expertise and network of aligned entities is of such value to our clients.

EnviroStrat has:

  • A robust methodology for assessing blue economy initiatives.
  • Developed blue economy initiatives from concept to investment readiness.
  • Executed impact-focussed projects.
  • Led the writing team for Tai Timu Tai Pari Sea Change – New Zealand’s first Marine Spatial Plan.
  • Led regulatory and policy development.
  • Led independent reviews of multiple projects and programmes in the coastal and marine sector.


  • Provision of world-class guidance on blue economy development, including methodology from ‘assessment to investment’.
  • Identification and prioritisation of blue economy opportunities:
    • Stakeholder engagement and analysis to understand aspirations and drivers in the blue economy.
    • Mapping the ocean economy and determining baselines.
    • Analysis of natural and human capital.
  • Detailed analysis and development of investable projects:
    • Investor engagement.
    • Scenario analysis.
    • Detailed due diligence.
    • Financial modelling and deal structuring.
    • Developing comprehensive investment cases.
    • Securing and executing investment.

EnviroStrat is currently developing a range of coastal and marine initiatives, including:

  • Marine infrastructure development.
  • Establishing regenerative ocean farming in New Zealand.
  • Leading research into restorative marine economies.
  • Developing a protocol and market for blue carbon and nitrogen in New Zealand.
  • Preparing investment cases for Māori aquaculture growth.

Thought leadership

EnviroStrat CEO, Dr Nigel Bradly, is a globally respected thought leader in marine spatial planning and the blue economy.  He was an invited keynote speaker on the Alignment between Marine Spatial Planning and Blue Economic Investment and also moderated and spoke in a session on Sustainable Use of Non-living Marine Resources at the UN Conference on the Blue Economy in Kenya in November 2018.  He was also an invited speaker on Sustainable and Resilient Blue Economy and Marine Spatial Planning at the International Integrated Coastal Zone Management Conference in Chennai, India in July 2019.


EnviroStrat carries out project and programme management for a range of public and private clients, including:


The aquaculture sector is undergoing considerable growth in New Zealand and globally.  EnviroStrat has led multiple projects in the sector in recent years for both public and private sector clients as well as iwi organisations.

Projects we have successfully led in recent years include:

  • An Open Ocean Aquaculture Business Case for New Zealand Trade & Enterprise developing the case for offshore salmon farming in New Zealand.
  • Business case, capital raise and ongoing management of the upgrade of Te Ariki Tahi Sugarloaf Wharf, the location for landing 90% of North Island mussels.
  • Business case for the upgrade of Port Tarakohe in Golden Bay to accommodate a seven-fold increase in the mussel farming sector in Golden and Tasman Bay in coming years.
  • Independent reviewer of the SpatNZ Primary Growth Partnership project.
  • Investment case for an offshore mussel spat farm in Taitokerau on behalf of local iwi and industry participants.

In 2020 EnviroStrat acquired 50% of New Zealand’s largest specialist aquaculture consultancy Aquaculture Direct Limited (ADL) to grow our capability and experience in the aquaculture sector.  ADL’s services range from strategic planning, feasibility studies and resource consents, through to marine farm development, monitoring and compliance requirements.  ADL is also the largest independent contract manager of marine farms in the country.

Case studies:

September 14, 2022 in Coastal, Marine & Blue Economy, Our Work, Strategy, Research & Analysis

Innovative three-year seaweed farming pilot to demonstrate seaweed’s potential for New Zealand’s blue economy

GreenWave Aotearoa is an innovative three-year regenerative ocean farming pilot that began in mid-2021. Led by EnviroStrat, in partnership with Ngāi Tai ki Tamaki,Premium Seas Ltd, the Universities of Waikato and Auckland and AgriSea, the $5 million pilot is focused on creating an economically viable seed-to-harvest model for seaweed farming inNew Zealand. Taking place on existing consented aquaculturefarm sites in the Hauraki Gulf, supported by hatcheries in the Coromandel and Tauranga, the pilot is developing on-water infrastructure and growing techniques, post-harvesting logistics and product development. In doing so, GreenWave Aotearoa seeks to optimise productivity (and therefore commercial viability) of seaweed…
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June 23, 2022 in Coastal, Marine & Blue Economy, Our Work, Uncategorised

From ‘assessment to investment’: the transition to a blue economy in India

About the client With 189 member countries, the World Bank Group is a unique global partnership that is one of the world’s largest sources of funding and knowledge for developing countries. Its five institutions are working for sustainable solutions that reduce poverty, build shared prosperity in developing countries and promote sustainable development. Executive Summary The World Bank and Government of India had been collaborating to develop a long-term programme to direct funding and resources to coastal and marine management. The Enhancing Coastal and Ocean Resource Efficiency (ENCORE) programme will help India enhance its coastal resources, protect coastal populations from pollution,…
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June 23, 2022 in Central Gov't, Coastal, Marine & Blue Economy, Our Work, Strategy, Research & Analysis, Uncategorised

Supporting the growth of New Zealand’s rapidly evolving seaweed sector

About the client Established in 2014, the Sustainable Seas National Science Challenge is a 10-year, two phase government-funded research programme set up to address how we can best develop our marine economy, while protecting the taonga of our marine environment. Executive Summary EnviroStrat has been a significant contributor to the Sustainable Seas National Science Challenge blue economy workstream. In 2018/2019 we led a research project to identify marine activities that have the potential to create economic value whilst contributing positively to social, cultural and ecological wellbeing in New Zealand. This included a stocktake of national and international blue economy developments,…
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